impact & facts
We're proud to be nerds here and we know that knowledge is sexy! Bullshitters, not so much. But, unfortunately, there are still many in the industry who rely on bullshitting their customers. The food industry has been feeding us lies for way too long. We deserve the truth, the facts, and a post-bullshit generation of new consumers. We want to make better decisions that can have a positive impact.
The truth is, the food industry is responsible for 80% of deforestation. That's why change needs to happen, and it starts with understanding the real issue. We need to provide the right products and information to make daily choices that lead to long-term change.
Don't get fooled by empty words. We need to demand facts and honesty from all food companies, including ourselves. Let's not be the problem, let's be the solution. Together, we can create a better future.